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    • Home
    • Events
      • UK & Europe
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    Tag: Experiential Marketing Measurement Coalition

    Live events – why consistent measurement matters

    Following this week’s launch of the EMMC, its founder Dax Callner, Strategy Director at Smyle, highlights how an industry-wide consensus on what to measure will…

    Profile photo ofpunchtownparry
    Adam 18th February 2021
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